Client:
A US-based investment group specializing in the expansion of technology-driven companies in the consumer insights and marketing services sector.
Industry:
Market Research & Marketing
Objectives
The client’s strategic initiative was to build a multi-purpose framework that supports both internal and external development of market research applications. The platform needed to leverage advanced AI to generate synthetic profiles representative of diverse social groups, providing a cost-effective and scalable research solution.
Expectations
The primary goals for the platform were to:
- Serve as a modular, scalable, and integration-friendly core for various research tools.
- Utilize a sophisticated AI and Data Science framework for informed decision-making.
- Provide a flexible, well-documented, API-first architecture.
- Focus strategically on improving two key metrics: user conversion and engagement.
- Ensure high availability and robust performance via a scalable cloud infrastructure.
Outcomes
Neontri delivered a fully operational platform with an API-first approach that can be used by a wide range of customers. The solution’s architecture is designed for extensive monitoring and alerting, ensuring reliability. The product strategy is anchored in driving user conversion and engagement, directly impacting revenue and long-term profitability.
“This is Neontri’s most technologically advanced project to date.”
Features of the AI market research platform
At the heart of the platform are features designed to generate realistic insights while keeping research fast and cost-effective:
- Synthetic profile generation: AI algorithms create realistic profiles that mirror diverse social groups for accurate research.
- API-first architecture: A flexible and well-documented RESTful API allows for easy integration by internal and external development teams.
- Advanced AI & data science framework: Built on three pillars: an Observability Framework, an Experiments Framework, and Productionization for robust MLOps.
- Scalable cloud infrastructure: Guarantees high availability and performance to accommodate both small- and large-scale operations.
- Focus on user experience: Designed to dramatically improve survey completion rates, leading to higher-quality data.
Technology
The solution is backed by a tech stack that supports scalable performance, strong observability, and seamless API integration:
- AI & data science: Custom AI/ML framework, Python, FastAPI.
- Infrastructure: Scalable cloud infrastructure, Google Cloud Platform (GCP).
- Architecture: RESTful API, SaaS and PaaS components, Infrastructure as Code.
Results
The platform is engineered to transform the client’s business by delivering sustainable growth and a strong competitive edge.
- Exceeds market conversion rates, aiming for 80%+ survey completion vs. the 15-20% industry average.
- Reduces recruitment costs by focusing on retaining existing members through superior engagement.
- Drives sustainable growth and long-term profitability through a stable, engaged user base.
