Dorota Jasińska
Marcin Dobosz
What’s GenAI?
Generative AI (GenAI) is a technology that uses deep-learning models that enable generating high quality content like text, images, and more. Deep learning models use machine learning methods involving neural networks with multiple layers. The recent popularity of GenAI stems from the development of large language models (LLMs) that include billions of parameters and multimodal AI capable of generating various content.
What are GenAI tools, and how do they work?
GenAI tools are software applications or systems that use machine learning techniques to process data and create responses based on prompts from users. GenAI tools can be divided into a few groups based on their input and output type. Depending on their functionality, there are many types of GenAI tools, but we will focus on the following ones:
Text-to-text tools generate text responses to text prompts. Such applications are often called chatbots as they generate output in a chat-like environment through a conversation. These are, for example, ChatGPT and Bard.
Text-to-speech tools generate spoken audio based on the provided text. They are used as readers in the accessibility field or voices in marketing uses. These are, for example, PlayHT and Natural Readers.
Text-to-image tools generate pictures based on the described requirements. They are used to quickly produce content for various uses, including marketing. These are, for example, DALL-E and Midjourney.
Text-to-video tools generate video content based on the user’s prompt. They are used to quickly produce video content for different purposes, like advertising. These are, for example, Synthesia and Descript.
GenAI tools also include more types, such as speech-to-text, text-to-audio, image-to-text, image-to-image, image-to-video, and video-to-video applications, etc.
How can one benefit from using these tools?
The popularity of GenAI tools is on the rise, and there’s no doubt it can bring about many benefits. Thanks to AI’s ability to process big chunks of data quickly, it can be used for analysis and drawing conclusions based on the provided information. Some tools can be used to automate repetitive tasks by, for example, creating code snippets for developers.
GenAI can also be used for generating promotional content, like images and texts, that usually take a lot of time to prepare. It gives the company a competitive edge, as employing AI tools can contribute to producing new product designs, marketing plans, financial analysis and many more.
Generative AI tools can be used in many fields, such as coding, content creation, image and video generating, financial and data analysis, marketing and sales, etc.
GenAI tools facilitating coding
Thanks to the abilities of generative AI, it can be used to simplify the development of applications and software by making code review, suggesting code, debugging or generating code based on natural language prompts.
GitHub Copilot
Neontri’s choice
Features
GitHub Copilot is one of the popular AI-powered coding assistants available for developers and it uses millions of examples of open-source code. This tool was developed by GitHub and OpenAI and offers multiple functions that facilitate writing code. GitHub Copilot is an AI pair programmer that helps by suggesting code autocompletion in real-time. It is based on the context of the code and related files. Developers can also employ the tool to create the code from scratch.
GitHub Copilot is trained on all languages from public repositories. So, depending on the language and its occurrence in repositories, the quality of suggestions may differ. For example, JavaScript is widely available for the tool, and there’s a lot of content it can work on, so the suggestions will be frequent and robust. It may not be the cane for less popular languages, though.
The tool can be implemented in Visual Studio Code, Visual Studio, Vim, Neovim, the JetBrains suite of IDEs, and Azure Data Studio.
Limitations
GitHub works on public repositories, and it may generate code that, in theory, is valid but is also semantically or syntactically incorrect. Each suggestion needs to be verified because GitHub may give inefficient recommendations.
Pricing
GitHub Copilot can be used for free or by a team or enterprise with two pricing options, yearly and monthly. Team starts at $3.67 and enterprise at $19.25.*
Tabnine
Features
Tabnine is another coding AI assistant that can facilitate the programming process. Apart from autocompleting lines of code and suggesting function completion, Tabnine offers help in eliminating privacy, security, and compliance risks. It can generate blocks of code based on natural language comments while keeping the standards of the company codebase to make sure it’s consistent with what’s already been written. It can be locally adapted to the codebase without exposing the code in it.
It can be used as a trainer for onboarding new employees by showing suggestions on solutions that are implemented within the organization.
Tabnine can be run in a fully isolated environment of the user’s choice. Tabnine can train on the organization code if it’s connected to its database, but the code doesn’t leave the organization’s environment and stays private. Tabnine combines security with code-generating capabilities based on the input codebase, accessible open-source code, and Stack Overflow. Tabnine can be implemented in over a dozen integrated development environments, including VSCode, Android Studio, Visual Studio, etc.
Limitations
Like every AI tool, its suggestions need to be reviewed as it may suggest unoptimized or non-idiomatic code. Its performance may be worse when it comes to complex frameworks.
Pricing
The tool is free for basic code completion and offers two payment plans: a Pro plan with extended services for up to 100 users for $12 a month per user; the Enterprise plan starts at $39 a month per user.*
Cody
Features
Cody by Sourcegraph is another coding AI assistant that uses AI and an organization’s codebase to facilitate code writing. This tool also offers code autocompletion of single lines or whole functions in a chosen language. It can also be implemented in configuration files and documentation.
Cody can help understand the structure of repositories, find component definitions, or analyze why the code doesn’t work. It streamlines coding when joining new projects, helps understand the legacy code, or solves problems.
As Cody was developed by Sourcegraph, a platform with innovative coding solutions, it uses Sourcegraph’s code graph and analysis tools. Cody allows for creating custom and pre-built commands to generate, test, and fix code. Developers can also define their own custom commands to better fit the organization’s workflow.
Currently, Cody is available for VS Code (generally available), JetBrains IDEs (beta), and Neovim (experimental).
Limitations
Cody requires Sourcegraph to function, this means you need to set up a free Sourcegraph account to use it individually. There’s also a limit in usage that resets every day.
Pricing
At the moment, Cody is free for hobbyists. Cody Pro is $9 a month, and the enterprise offer is available on request. Price details are available here.*
AskCodi
Features
AskCodi is yet another AI coding assistant that helps amplify coding efficiency and change complex tasks into manageable processes. AskCodi can help reduce repetitive processes, improve code quality, and optimize developer workflows. It’s designed by developers so that the navigation is developer-friendly and intuitive. Codi offers a coding chat, workbooks, translation between programming languages, support for all major programming languages, and quick coding suggestions.
AskCodi aims to save time on coding while improving programmers’ efficiency. This tool has real-time chat support, helps in code completion, and provides suggestions for developers while coding. Developers can use AskCodi to save time by automating mundane and time-consuming tasks.
It also speeds up coding by assisting developers in implementing the right syntax for different programming languages. Currently, AskCodi is available for: Visual Studio Code, Jedbrain PyCharm, Jetbrain WebStorm, VS Code: Autocomplete, Sublime Text and Jetbrain IntelliJ Idea.
Limitations
AskCodi also has some drawbacks, such as a slow response time. For some users, it may also be problematic to format queries correctly.
Pricing
AskCodi has three versions. The basic version of AskCodi is free. Premium option is $9.99 per user per month, and Ultimate is $29.99 per user per month.*
Snyk Code
Features
Snyk Code is one of the tools available on the Snyk platform that focuses on keeping the code secure while it’s written. It includes static application security testing created by developers. Snyk Code offers advice on security without disrupting the workflow of development. The advice function was created using industry-leading security intelligence. It offers real-time help with automatic scanning.
Snyk Code can help in creating secure code by real-time scanning and fixing. The scan takes a few minutes, and there’s no need to generate SAST reports. What’s more, Snyk works with many languages, IDEs, and CI/CD tools, and the list is constantly growing. Thanks to a machine learning engine that works on open-source libraries, it offers cutting-edge security tools.
Snyk Code is compatible with Eclipse, JetBrains, Visual Studio, Visual Studio Code, CI/DI, AWS CodePipeline, Azure, Bitbucket, CircleCI, GitHub, Jenkins, Maven, and more. The full list is available here.
Limitations
Snyk Code has a file size limit for code analysis. It also may not cover all languages and frameworks. There are also limitations in custom PR templates and branch names.
Pricing
Snyk Code has three plans. The tool is free for individual users and starts at $25 per product/monthly for up to 10 devs. Enterprise plans are custom.*
Replit AI
Features
Replit AI is an in-IDE developer AI chat that returns results generated from large language models trained on publicly available code. It enables the automation of repetitive coding parts to switch a developer’s focus to more creative and challenging tasks. Replit AI Chat offers auto-complete suggestions that appear in line with the code. It also tries to take the context into consideration when giving suggestions. It also has a proactive debugging feature that shows a fix option for an error. It can find and fix errors without interrupting the developer’s workflow.
Replit AI can help the developer find out the stack used in a specific database and what frameworks, APIs, and languages are used. It works with plain language prompts when generating and improving code.
What’s more, Replit AI can also explain code in easy-to-follow summaries. Replit AI has its own IDE working in a browser. It works with 16 coding languages: Bash, C, C#, C++, CSS, Go, Java, JavaScript, HTML, PHP, Perl, Python, R, Ruby, Rust, and SQL. The effectiveness may be different for every language.
Limitations
Replit AI has a weekly use limit for free users. There’s also an input limit for characters, so you need to remember that when you enter a text-based task. It also has limited debugging capabilities compared to similar tools.
Pricing
Replit AI has three membership plans. The starter option is free but has limited features. The full access is currently $120/year. Teams can request custom pricing.*
GenAI tools for content writing
Once OpenAI made ChatGPT available to the public, people started using it to quickly generate content. There are many similar tools that can be used for this purpose and help in the creative writing process.
ChatGPT
Features
ChatGPT by OpenAI is a popular chatbot with a language model rooted in advanced GPT and deep learning abilities. It can generate human-like responses and engage in a conversation with the user. It can help with creating content based on a user’s prompt. This includes writing articles, editing and proofreading texts. It operates in multiple languages and can translate provided text. ChatGPT can also be used to summarize long documents and find the most important information for the user.
ChatGPT can facilitate content creation and support creative writing by giving suggestions, ideas, or recommendations based on the user’s prompts. It can also be used as an assistant to quickly find important information in lengthy texts. Its capabilities are being expanded with time, and now it can even assist in coding.
Limitations
However, its capabilities have some limitations. It can generate incorrect information or biased answers. Its knowledge is limited, as it has access only to the data it was trained on. It can’t verify the accuracy of its responses, so it needs to be used with caution. ChatGPT also struggles with long, structured content.
Pricing
ChatGPT with access to GPT-3.5 is free. The Plus plan includes access to GPT-4 and broader capabilities, including a chat with images, voice, and image creations, costs $20 a month. Both plans are available on the web, iOS, and Android. Pricing details are available here.*
Gemini
Features
Gemini by Google is a conversational chat-based AI tool. It works similarly to ChatGPT, but Gemini has access to the web. Gemini can generate text and images, combined. It can also be used in multiple languages. What’s more, Gemini can be used as an assistant to Google services and have access to Gmail, Docs, and Drive. So, if you work in the Google ecosystem, it can be very helpful with your creative tasks as it has access to the documents you created.
Gemini supports content creation as a brainstorming tool, editor, and proofreader. It can suggest topics to write about or create a text for you. It can help you find the information you need for your article or prepare a summary of a document or webpage. It can also fact-check its responses.
Limitations
As web access is undeniably a great feature, it doesn’t mean the responses by Gemini will always be accurate. It may display wrong information, and its responses to specific, niche questions may be generic or incomplete.
Pricing
Gemini is free to use. You just need to log in using a Google account. Pricing information on Google AI products is available here.*
More Insights
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Scribe
Features
Scribe is a tool that is a great assistant for technical writers. It helps create process documentation, guides, manuals, etc. It uses AI to generate specific content. It helps you quickly turn processes into step-by-step instructions with visuals. It’s customizable, so you can easily adjust it to your company’s brand. The tool created documents that can be easily shared with the rest of the team.
Scribe can help automate the process of writing documents with procedures or how-to articles. It captures a specific workflow from a browser or desktop. Then, the AI tool creates a visual guide with generated titles, descriptions, and context. This way, content creators can focus on more creative tasks and automate the mundane how-to article writing.
Limitations
One of the downsides of Scribe is that it has data use limitations. It uses OpenAI LLM APIs and doesn’t allow OpenAI to use data in Scribe to train Scribe’s or OpenAI’s models. Moreover, its function is very specific and narrow, as it focuses on describing processes and guides.
Pricing
Scribe offers three plans. The basic plan is free and works with any web app. Pro plan for 1-4 people is $23 per person a month, and for over 5 people, it’s $12 per person a month. You can also request a custom plan for your enterprise if you need advanced features.*
Jasper
Features
Jasper is a platform designed for marketing teams to support their tasks. Jasper is a powerful tool with many functions, including analytics and project management, but it also helps in content creation. Jasper can learn a company brand voice or help you create one. Then, it uses the information to create on-brand content. It can help quickly create marketing content for many channels along with images.
Jasper can be integrated with Google Docs or used as a Chrome extension. The tool can create high-quality copy aligned with brand guidelines for many marketing channels. This way, content creators can focus on different aspects of improving marketing results.
Limitations
Even though Jasper offers to keep the company voice, the AI-generated copy often has to be edited for coherence. It also lacks humor or creativity when it comes to generating content, and this may be crucial for some companies.
Pricing
Jasper offers three plans with two types of billing, monthly and yearly. The yearly option is 20% cheaper and costs $39 per person a month for 1 user. The Pro plan for up to 6 users includes more features and costs $59. If you need the tool to be used by more people, you can request a custom plan.*
Wordtune
Features
Wordtune is a co-writing bot powered by AI and it can help fix grammar errors, suggest paraphrases, and the writing tone based on context and meaning. The tool can help with writing documents and uses AI to generate suggestions. It will check the grammar and spelling of the writing and give suggestions on how to improve the writing. The tool also offers built-in chat with an AI assistant that can generate content based on a prompt.
Wordtune can help create content from scratch using personalized templates or assist in writing. It can streamline the content creation process with suggestions and fix errors. It also offers a summary feature for blog articles, YouTube videos, and documents. Wordtune can be integrated into many platforms, such as Google Chrome, Google Docs, Miro, Microsoft Word, etc.
Limitations
As with other tools, Wordtune also has its limitations. It can only rewrite a text of a specific length, so it won’t help with long texts. And even though it’s compatible with many platforms, it’s not available for all web browsers.
Pricing
Wordtune also offers four plans with two types of subscriptions, monthly and annual. It offers a free version with certain limitations, a Plus version with some limits for $9.99 a month, and an unlimited option for $14.99 a month (for a yearly billing option). They also offer a custom plan for businesses.*
Rytr
Features
Rytr is another AI writing assistant for content creation. It can generate content based on context in over 40 use cases and in multiple languages. It also makes it possible to choose the proper tone of voice. Rytr helps write reader-friendly copy by expanding text with more details or fixing grammar. It can also edit texts by rewording or shortening them. Moreover, it includes a plagiarism checker.
Rytr is a tool that can help generate content for specific use cases, such as e-mails or ads, based on the information from the user. It can generate high-quality content or help in the creative process. The tool works on Google Chrome and other platforms, such as Google Drive, Microsoft Word, and WordPress.
Limitations
At this moment, Rytr is available only for specific platforms. It also struggles with long texts, as the expanding feature can generate repetitive content. And even though it offers content generation in many languages, some languages may perform worse than others.
Pricing
Rytr has three plans and offers a free one with the possibility of generating 10k characters per month and other features. The next level offers 100k characters per month with more options for $9 per month or $90 a year. The highest plan with unlimited character generation costs $29 per month or $290 a year.*
Copy.ai
Features
Copy.ai is a platform focused on generating marketing and sales copy. It can help generate content like e-mails or content briefs. It can also be used for translations, creating blog content, social media posts, etc. The platform aims at automating marketing and sales tasks. Copy.ai can generate specific content with the use of AI. It can also help optimize and audit the content. Copy.ai also offers automating social media content creation to shift the marketers’ focus to strategy and engagement actions.
Copy.ai can be used for many marketing and sales purposes, like ad copywriting. It can be used for repurposing and refreshing the existing copy. It can save a lot of time by generating social media posts with just one click.
Limitations
As the main purpose of copy.ai is marketing and sales copy, its abilities for content creation outside of these topics are limited. Apart from that, users claim the generated content needs to be fact-checked and controlled as it may create some random information.
Pricing
Copy.ai offers three plans with yearly and monthly subscriptions. The plan for 1 person is free. The plan with up to 5 users is $36 a month if paid yearly, 20 users – $186, 75 users – $1,000, 150 users – $2,000 and 200 users – $3,000. There’s also an option to get a custom offer for unlimited users.*
WriteText.ai
Features
WriteText.ai is an AI-powered tool focused on e-commerce content creation. The writing assistant can be integrated with e-commerce platforms like WooCommerce and Magento to generate product descriptions, meta titles, and alt texts. Soon they’ll also introduce integration with Shopify. Thanks to customizable writing style and tone, it can be used for product description automation. Moreover, it can generate descriptions in different languages.
This tool can be integrated directly into e-commerce platforms to speed up the process of writing product descriptions. WriteText.ai also offers SEO features, like AI-powered keyword research and analysis, automatic monitoring of product page keywords, and more. It can help get insights into competitor’s keyword strategies to improve product page ranking.
Limitations
This tool is focused especially on the e-commerce niche, so its use is limited to e-commerce-specific cases. Moreover, it’s not a standalone product; it has to be downloaded and integrated into specific platforms. The platform offers technical assistance to help sellers install the tool on their websites.
Pricing
WriteText.ai has three plans. The free plan doesn’t require adding a credit card and offers 35 free credits per month. You can also use a prepaid plan with or without a subscription. There’s also an option to subscribe to a monthly or yearly subscription. The current pricing is available here.
GenAI tools for image generation
AI tools also make it possible to quickly generate images based on prompts. There are many image-generating AI tools that enable users to get pictures for different uses with just a click.
DALL-E
Features
DALL-E is an image-generating system by OpenAI. It works in ChatGPT and uses descriptions to generate pictures. The previous model, DALL-E 2, is available here. You can use it like a chat in a conversational manner. This means it’s easily accessible via web browsers. Now, DALL-E works on a new, improved model, DALL-E 3, and offers a text-to-image conversion of the user’s prompt. The newest model generates images understanding the whole prompt without ignoring some parts of the description.
As DALL-E 3 works within ChatGPT, the chat feature can help you refine your prompts. The generating process can be adjusted by entering clarifications or a more detailed command. DALL-E can be used as a source of creative art but also for advertising and marketing purposes. It can generate images for articles, blogs, social media posts, etc. DALL-E 3 will also be available in labs.openai.com later this year.
Limitations
There’s a limit of image generation features per user. It can generate only a certain amount of images per minute and a limited number of creations a day. The limit resets after 24h. Moreover, the model is restricted when it comes to creating adult, violent, and hateful content.
Pricing
DALL-E is available within the ChatGPT Plus plan for $20 a month.*
Midjourney
Features
Midjourney is an independent research lab focused on design, human infrastructure, and AI. Midjourney created a bot that uses genAI to generate images on the Discord channel. To use the bot, you need Discord to access the Midjourney bot. The images are generated based on prompts that are listed on Discord. The bot also has an option to work on uploaded images to use them as a reference for generating images. It’s also possible to add an image and request the bot to create prompts based on that image.
Midjourney is a text-to-image generator that can be used to show creative concepts based on the user’s input. The generated images can then be used to regenerate better outcomes, change style, or add details. It allows the user to upscale and easily download the generated image.
Limitations
Midjourney works as a bot on Discord, and the setup may be complicated for some users. Like other image generators, Midjourney won’t create gore or violent content. It also struggles with some elements, like human hands. It also can’t produce quality images with text.
Pricing
Midjourney doesn’t have a free option, and you need to subscribe to use the bot. The basic plan costs $10 a month or $96 a year, the standard plan costs $30 a month or $288 a year, the pro plan costs $60 a month or $576 a year, and the mega plan costs $120 a month or $1152 a year. Each plan has different fast and relax GPU time and concurrent job limits.*
DreamStudio
Features
DreamStudio was created by stability.ai and is a platform that uses GenAI for image generation. It utilizes Stable Diffusion models to create pictures based on text prompts. These models are capable of connecting words with images and generating high-quality content based on descriptions. These models are efficient and understand user’s commands very well to create quality images.
DreamStudio offers art generation, image editing, inpainting, and outpainting, so you can use it to change specific elements in an image. It can also generate a few versions of one image and upscale its resolution and quality. You can use it to generate original art, design logos and marketing materials, or edit photos.
Limitations
DreamStudio’s efficiency depends on the hardware of the user. A powerful GPU allows for faster processing speed image generation. It’s also important to know how to write prompts to get the expected results. The platform also has rate limits – 150 requests within 10 seconds.
Pricing
The platform doesn’t offer subscription plans. Instead, they have a pay-per-use option. You need to purchase credits to use DreamStudio, and the price is about $1.18 per 100 generation credits. The cost of a credit depends on the resolution and image details.*
Recraft AI
Neontri’s choice
Features
Recraft AI is an image-generating platform that creates vector and 3D images. Users can create or edit art in different styles, add preferred color palettes, and choose image ratios. The vector art generator can be used to create pictures for print, ads, and marketing or generate vector art icons, 3D images, and illustrations. It also offers a lot of presets that can be used for image generation.
Recraft AI is available on the browser and offers a text-to-image generator that can create or edit images depending on your needs. It’s a great tool to create icons, illustrations, or 3D images that can be used for graphic design projects. 3D images can also be used for product visualization. Its UI is very intuitive and easy to use, even for people who aren’t familiar with graphic design.
Limitations
Recraft AI uses different models, and they may perform better or worse. Even though the Recraft AI platform is intuitive, those who have never used a similar tool may have a problem with using it. Moreover, the algorithms used by Recraft AI may have some limitations and it may impact the creativity of generated art.
Pricing
Recraft AI is available for free, and all created images appear in the community gallery. There’s a paid option for $20 a month if subscribed for a year that enables faster image generation and keeps the images private.*
Prompt Hunt
Features
Prompt Hunt is an AI image-generating platform that uses Chroma, their own AI model. The platform has a library of different styles and templates to easily create art. The templates include themes such as photography, illustration, 3D, and many more. There’s an option to create a custom template.
Prompt Hunt makes it possible to easily design art using various styles or templates. The tool can create unique art with the use of templates that give a general idea of the style of the image that will be generated so you know what to expect early on.
So, you don’t need to specify this style from scratch, you can work on popular themes and save some time. Moreover, Prompt Hunt also has access to other AI models, such as Stable Diffusion and DALL-E. You can choose the model to work on.
Limitations
On the one hand, Prompt Hunt offers ready templates to simplify the use of the platform, but on the other hand, creating your own template is pretty challenging. So, if you can’t find a template that’s just right for you, you may have a problem getting what you need. Users also can get an error of generating multiple duplicated objects, like heads.
Pricing
Prompt Hunt offers three pricing plans, Essential with 50 images per day for $1.99 and access to the Chroma model, Pro with 500 images and DALL-E and Stable Diffusion models for $9.99, and Pro+ with the same models but 1000 images per day for $14.99.*
NightCafe Creator
Features
NightCafe Creator is an AI art generator app that uses neural style transfer and AI models to create images. NightCafe uses Stable Diffusion, DALL-E 2, CLIP-Guided Diffusion, VQGAN+CLIP, and Neural Style Transfer. It’s available on web and mobile devices. The app creates images based on a prompt.
NightCafe Creator is another tool that can be used to generate the images you need, like paintings, illustrations, digital artwork, etc. It can create eye-catching visuals to be used on social media, ads, or marketing campaigns. Its strength is the multiple AI models you can use to create the art you need.
Limitations
NightCafe Creator, just like any similar tool, has some limitations. There are few customization options when generating images, and the generated art may be unoriginal and repetitive. Moreover, the generated output quality may vary depending on the model.
Pricing
NighCafe Creator offers credit-based plans. Users can choose from 100 to 1,400 credits a month. Each plan has a different credit cost, starting with $0.048 per credit in the plan with 100 credits per month, $0.04 for 200 credits per month, $0.032 for 500 credits per month, and $0.03 with 1400 credits per month. What’s worth adding is that credits don’t expire, are delivered quarterly in advance, and you can cancel the subscription at any time.*
Adobe Firefly
Features
Adobe Firefly is one of the apps offered by Adobe. Firefly uses GenAI to create text-to-image content. It operates in over 100 languages and makes it possible to create images from a detailed description, remove or add objects to images, apply different styles to words, generate color variations for vector artwork, and more.
The AI model is trained on Adobe Stock images, openly licensed content, and public domain content. The app’s features are also available in other Adobe products, like Photoshop, Illustrator, or Adobe Express. Firefly is being developed, and the team is working on converting 3D models to images, drawing pictures based on sketches, etc.
Limitations
As the number of available languages may seem impressive, you need to remember that the prompts are machine-translated, and you may not get what you expect because of translation errors. The app also struggles with generating text within the image. Moreover, Adobe announced generative credit limits on selected plans.
Pricing
Firefly offers a free plan with 25 generative credits monthly. This option will add a watermark to every generated image. There’s also a premium plan with 100 generative credits monthly with more features for $4.99 a month. The credits can also be used in other Adobe products that include Firefly features. More details are available on their website.*
GenAI tools for video generation
Another use of GenAI tools is generating videos based on user needs. There are many tools that can enable quick video-making with the help of AI.
Lumen5
Features
Lumen5 is a tool that utilizes AI to create high-quality videos. The tool enables to quickly convert articles into videos by importing information from the URL. It allows for modification of the created content in a presentation-like format. This makes it easy to use for many users. It can generate a video based on a lot of text by highlighting the most important information and finding a suitable background. Most elements of the video can be easily changed.
Lumen5 can be used for marketing and social media creation. It can help promote the company or fulfill the marketing strategy. It also allows to convert Zoom recordings into clips. You can use pre-created templates or choose to start your own by defining the ratio, media channel, and brand color palette.
Limitations
Lumen5 can generate videos for up to 10 minutes, and the export quality is capped at 720p resolution (unless you have an upgraded plan). The editing also has some restrictions, and it lacks advanced features. There’s also an AI voiceover word limit.
Pricing
Lumen5 offers four plans, including a free plan with up to 5 watermarked videos a month. The basic plan costs $19 and allows for creating simple unbranded videos. More advanced plans with 1080p resolution start at $59. The highest plan, with the option of uploading your own fonts and saving multiple templates, costs $149. There’s also a custom plan for complex needs.*
Synthesia
Features
Synthesia is an AI video generator platform that makes it possible to create videos using AI technology. It generates videos based on text provided by the user and also helps the user to write them with chat prompts. The platform uses AI avatars and other visual elements to produce professional videos. Synthesia uses AI avatars to replace human actors and voiceovers in the videos. The platform can work in over 120 languages and has a wide choice of templates to use.
Synthesia can generate a video based on a user script or help the user write it from scratch with specific prompts. It offers video customization, like changing the avatar, colors, fonts, or layouts. Moreover, a few people can collaborate on the same project and leave comments. Once done, you can download the video, share it via a link, or get an embed code.
Limitations
Even though Synthesia offers a huge choice of AI avatars and voices, these creations are still artificial and can’t capture emotions properly. This may influence how the video is received by the audience. There are also limitations, as not every element can be modified.
Pricing
Synthesia offers three subscription plans. The Starter plan costs $22 a month and offers 120 minutes of video creation a year. The Creator plan costs $67, and the limit of video creation is 30 minutes a month. The highest plan offers unlimited video creation, but the pricing is custom.*
Pictory
Features
Pictory is another AI video creator platform, but this one is focused on content marketing purposes. The platform also offers a text-to-video converter that includes footage, AI voices, and music. Pictory offers fast video generation, an AI assistant to help you out, a vast media library with royalty-free assets, and more. It includes many features, such as editing video using text, finding highlights, auto-summarizing, converting script or blog post to video, automatic captions, and transcription.
Pictory’s focus on content marketing makes it a great platform if you need to create a video quickly with no technical skills. You can either work on a script and then edit the video or add an article URL to turn it into captivating content. It can also help get the most important moments from a long video by turning it into clips.
Limitations
Pictory can be used only in English, so if you need content to be created in a different language, this may be challenging. It also doesn’t provide transcription for audio, only for video. Moreover, sharing options are also limited and users can’t share a video directly from the Pictory cloud.
Pricing
Pictory offers three pricing plans. The Starter plan for $19 a month includes 30 videos per month, the Professional plan for $39 a month includes 60 videos, and the highest, Teams plan for $99 a month includes 90 videos per month. There’s also a free trial with 3 videos of up to 10 minutes available.*
InVideo
Features
InVideo is a platform that allows for quick AI video generation based on text prompts. InVideo works on ideas and generates script for users, creates matching scenes, adds narration and you can adjust what it created. You define the target audience and platform, and InVideo creates the content.
InVideo, like other platforms, can adjust the created video based on text commands. It also offers an easy-to-use interface. The platform has access to stock media that can be used by AI search and find the matching content to a prompt. It allows to edit media, text, and transitions, add AI voiceovers, and collaborate on the project with other people at the same time.
Limitations
If you need to create a longer video, you must remember that InVideo has a 50-line cap. It also doesn’t offer a direct sharing option, which would be very useful for social media content. Its efficiency also depends on internet connection, and it may take a while when exporting and rendering videos if the connection is slow.
Pricing
InVideo offers three plans: Freemium, The Plus and The Max. The Freemium has some limitations and adds a watermark. The Plus plan includes 50 minutes of videos for $20 a month per user, and the Max plan includes 200 minutes of videos per 1 user for $48 a month. You can buy plans for up to 10 users. For more users, you have to request a custom offer.*
Veed.io
Features
Veed.io is an AI online video generator that also works on text input. The platform offers a few products, including a video editor, screen recorder, subtitles, and transcription tool. The video editor tool allows to add images, music, and text. It can also convert text to speech that users can use in their video or use as an audio file (for example, a podcast or narration).
Veed.io includes many features, such as subtitle autogeneration, text formatting, stock library, music and sounds, transcription, background removal, filters, and more. You can apply auto-sizes, collaborate on the video with other people simultaneously, and add images and stickers. It can be used to create training and e-learning materials or social media and marketing content. You can choose from many templates available in the library.
Limitations
Veed.io includes a lot of features, but it lacks some advanced functionalities. It’s a web platform, so you need a good internet connection to avoid lags. Also, the export time may be a problem, especially if you’re using the free plan.
Pricing
Veed.io has three subscription plans. You can use the Veed.io free plan with video export limitations (10 minutes and 720p). The Basic plan costs €13, and you can export videos up to 25 minutes with 1080p. The Pro plan costs €22 and allows for exporting videos up to 120 minutes with 1080p. The Business plan is €58 and includes also 120 minute-long videos and 4k quality.*
DeepBrain
Features
DeepBrain AI is a video-generating platform that can create content from ChatGPT prompts, URLs, and PowerPoint presentations. The platform includes lots of features, such as deep fakes, face swaps, AI video editor, and text-to-video creation. Video editing in DeepBrain is extensive and can even work on a PDF file.
DeepBrain offers over 500 professional video templates that you can personalize, a vast choice of stock assets, over 80 languages, more than 100 voices, an automatic translator, and over 100 AI avatars with natural movement. The platform offers quick video creation and avatar customization.
Limitations
Looking at the extensive list of possible edition options, it may be overwhelming for people who need only the basic ones. The avatars and their gestures are also very artificial.
Pricing
The pricing options are very flexible, depending on the video length. The Starter opinion starts at $24, but the price increases for a longer video option. The Pro plan starts at $180 with 90 minutes, and the price also increases with video length. There’s also a custom plan option for enterprises.*
Runway
Neontri’s choice
Features
Runway is a company building multimodal AI systems that enable new creative tools. They offer different art-oriented solutions that can generate videos and images, reimagine and edit images, train custom models, animate images, and many more. It can create videos based on text, images, or another video. Runway created generative AI models, Gen-1 and Gen-2, that are used to generate images or videos.
Runway allows you to enter a text prompt that will be animated by the GenAI models. There are also prompt suggestions in the tool. The generation process can be adjusted. You can enable upscaling or smooth out frames. The generated video can be downloaded or saved in Runwaway assets for future use.
Limitations
The recent Gen-2 model has a low framerate for 4-second videos. There’s also an input limit for text used for video generation. Moreover, all plans have a limit of 4-second video generation with 1536×896 max resolution.
Pricing
Runway offers a few pricing plans. The Basic plan is free and allows for generating up to 3 video projects and other limitations. The free plan doesn’t allow for purchasing extra credits. The Standard plan costs $12 per user per month (max 5 users); the Pro plan costs $28 (max 10 users); the Unlimited plan costs $76 per user per month (max 10 users) with unlimited video generations; the Enterprise plan can be prepared for you on request.*
GenAI tools for financial and data analytics
Thanks to the huge analytics capabilities, AI can also be used as an assistant and help in decision-making by processing big amounts of data and drawing conclusions.
Oracle Essbase
Features
Oracle Essbase is a business analytics tool created by Oracle. It can perform in-depth analysis, prepare reports, and help make data-oriented decisions. Essbase allows you to work in the cloud or on-premise. One of its features is the analysis of future scenarios based on performance data. The tool includes over 100 mathematical functions applicable to data derivation. It also has a hybrid query engine used for dependency analysis, quick aggregation, and more.
Essbase, apart from complex data-analysis features, is customizable and secure. It can be integrated with Office 365 by Oracle Smart View. There’s also the Cube Designer extension that helps build Essbase cubes for iterative design and admin interface in Excel.
Limitations
Essbase offers a lot of features that may be hard to learn for users. The integration with other products is also quite limited. In some cases, the processing time can be excessive.
Pricing
The prices of Oracle Essbase access depend on the stack and are available on their website.*
Jedox AIssisted Planning
Features
Jedox is an artificial intelligence platform that’s dedicated to business planning. Jedox offers a set of tools that allow for forecasting revenue, demand, cashflows, churn, etc. Data analysis performed by Jedox uses optimized resources and machine learning algorithms to get unbiased conclusions. It can process large datasets and find what impacts the business, and then assess and compare forecasts and recognize risks and possibilities for particular products, regions, or customers.
Jedox AIssisted Planning can analyze data to understand the demand and help optimize resource allocation. Machine learning algorithms can be trained to meet your business needs. Another feature is churn prediction helping implement mitigation strategies. Simply speaking, Jedox prepares data, makes predictions, and gives you insights.
Limitations
Jedox offers AI assistant planning for various business uses, but to make useful predictions, it needs a few months of data. Moreover, the number of available options may be a bit overwhelming at first.
Pricing
There is no info about pricing on the Jedox website. There are a few plans available, but all have custom pricing.*
FP&A Genius
Features
FP&A Genius by DataRails is an AI chat service for financial planning and analysis purposes. Its aim is to answer customer questions about budgets, forecasts, spending, etc. The bot provides answers based on data provided by the company. It uses GenAI to generate useful responses and recommendations for financial analysts. It’s made especially for finance specialists to increase the speed of financial analysis.
FP&A Genius is used in a conversational manner, so it’s user-friendly and has access to all relevant data that is necessary for providing meaningful insight. It works in real time and gives data-driven answers to the user.
Limitations
FP&A Genius is part of DataRails and needs a proper setup. This may be problematic for some companies. Insufficient data can result in partially correct answers provided by the bot. In such cases, the quality of responses depends on the data the AI tool has access to.
Pricing
DataRails offers complex solutions for the financial sector, and there is no fixed price or plan for its use. Every company has different needs and can request custom pricing.*
Akkio
Features
Akkio is an AI analytics and predictive modeling platform. The services provided by Akkio include data preparation and cleaning, generating reports, and more. The platform offers chat-based access to data and AI forecasts. Akkio integrates GPT-4 functionality to access company financial data that can be easily accessed through a simple conversation.
The chat can draw conclusions from the dataset or analyze it quickly, depending on the prompt. Moreover, Akkio can generate reports and charts from live data sources.
Akkio also makes it possible to understand the customer, analyze their behavior, and make forecasts based on this data. The AI capabilities make it possible to draw conclusions and prepare recommendations based on what it found.
Moreover, Akkio offers a tool that creates reports based on the company goals. AI-generated reports help interpret the data and make strategic decisions.
Limitations
Akkio offers a lot of AI tools, but they’re still evolving. The platform may have a problem with processing big and complex datasets. The tool customization is also very limited.
Pricing
Akkio offers two plans. The Basic plan with access to chat, data preparation, and generative BI dashboards costs $49 per user a month. The Professional plan includes all chat and machine learning features and advanced model operations for $99 per user a month.*
Planful Predict
Features
Planful Predict is a tool that supports financial decision-making with AI insights. Predict has a few features that can be used as data-analysis tools, such as Predict: Projections and Predict: Signals. Planful Predict focuses on solutions that help to make financial decisions with improved accuracy. It can localize errors, identify patterns, and provide forecasts and recommendations using an AI engine.
Planful Predict helps work on huge chunks of data and improves its integrity. It can give intelligent recommendations and Predict: Signals can find anomalies and errors for you. Predict: Projections can prepare AI-based financial forecasting. Overall, the platform can prepare and analyze data, and AI uses it to make helpful predictions.
Limitations
Predict only enables a fiscal year setup of 12 months, which may be problematic for some users. It also doesn’t work with custom timesets.
Pricing
The platform doesn’t provide any information about the pricing. You can contact them directly and ask about the prices.*
Anaplan PlanIQ
Features
Anaplan is another platform that utilizes AI to analyze data and help in decision-making. Anaplan PlanIQ combines AI with machine learning to provide users with quality forecasting. Plan IQ uses Amazon’s forecast engine, Anaplan-native algorithms, and Anaplan Prophet. The platform can prepare intelligent forecasting thanks to integrated AI/ML. PlanIQ can generate multiple scenarios based on huge volumes of historical, internal, and external data.
Anaplan offers advanced analytical functions and predictive algorithms that help evaluate datasets and produce forecasts and predictions. PlanIQ leverages the power of analytics and machine learning to generate different scenarios. Anaplan can help in revenue forecasting, financial planning, and more.
Limitations
Anaplan offers complex tools that may be hard to learn and use without support. It may also be hard to customize some of its features. There are also volume limitations to modules which can impact the results.
Pricing
Anaplan has three plans available, but you need to contact them directly to get a custom quote.*
GenAI tools for SEO
GenAI can also be used for search engine optimization. It can be used as a content generator or audit. There are many AI tools that can help in SEO.
Seo.ai
Features
Seo.ai is an AI writing platform for search engine optimization. With the use of AI, it can generate content with higher ranks. The platform offers assistance in keyword search, content generation, and SEO optimization. Seo.ai can generate SEO-optimized articles and identify relevant keywords. Seo.ai also operates in over 50 languages.
The platform offers different SEO optimization solutions, including creating long content adjusted to human readers and Google algorithms, rich formatting, and Google EEAT optimization. The keyword research is done by AI while taking into consideration the target audience. It can compare competitors’ keywords and implement them. Seo.ai also utilizes machine learning to suggest how to improve Google rankings.
Limitations
The content created by the platform is easily detected that it’s written by AI, so it needs to be edited by a writer. Also, the generated text needs formatting as the platform may not include headlines and bullet points for long paragraphs.
Pricing
Seo.ai offers two plans and a 7-day free trial. The Basic plan includes 5 generated articles and 40 SEO score audits, etc., for $49 a month. The Plus plan includes 25 generated articles and 100 SEO score audits for $99 a month.*
Frase
Features
Frase is a platform that uses AI to improve SEO. It helps generate content that ranks on Google. The platform utilizes AI to do research and create content. It can also carry out SEO research, check search competitors, and help to optimize the content. The platform also facilitates SERP research by analyzing top search results.
Frase can analyze the SEO content of competitors, visualize metrics like word count and domain rating, or generate content briefs. It can also implement AI to draft an outline with headings based on top SERP results. The AI can help in generating heading and sub-heading ideas. Frase can produce SEO-optimized content using the created outline. It also analyzes the copy and finds keywords to include in it.
Limitations
The plans offered on the website have a limit on generating AI content and require the purchase of a Plus add-on to be able to generate more. Still, there is an 80K words per day cap.
Pricing
Frase has three plans: Solo for 1 user with 4 articles per month for $14.99, Basic for 1 user with 30 articles per month for $44.99, and Team for 3 users with unlimited articles. There’s also an option to buy unlimited AI content with the Pro Add-on for $35 a month.*
Surfer SEO
Neontri’s choice
Features
SurferSEO is a platform that focuses on boosting SEO strategy. The platform includes features that can improve organic traffic, domain visibility, and rankings. Surfer helps create a structure for the article and provides a list of keywords. Surfer also offers an option to suggest relevant keywords within the article. It also helps create briefs and outlines with headlines to structure the content properly.
SurferSEO can optimize content in any language. It helps rank high with proper metrics, word count, keywords, etc. The service also provides plagiarism checks of AI-generated articles as well as human-written content. SurferSEO takes care of research, writing, and optimization. It can also be integrated with popular services, such as Google Docs, WordPress, and Jasper.
Limitations
Looking at user reviews, the SurferSEO keyword research tool could be improved. The speed of content generation could sometimes be slow in less popular languages.
Pricing
SurferSEO offers four plans: Essential with basic features for $69 a month for 2 users and up to 360 articles; Scale with an audit feature for 5 users and 1200 articles for $99 a month; Scale AI with up to 1200 articles and 120 AI articles for 5 users for $179 a month; and Enterprise starting from $399 a month.*
Diib
Features
Diib is another platform offering SEO support. Diib offers SEO automation and an increase in traffic and rankings. It includes many features, such as Answer Engine, Growth Plan, SEO & keywords, Benchmarking, Website Monitoring, Daily Health Score, and more. Diib also offers a free site analysis and industry ranking.
Diib’s Answer Engine combines real analytics data with the in-depth analysis of the website, competitor’s sites and benchmarks and gives suggestions on how to improve your online presence. It can prepare a Growth plan that includes suggestions on SEO or visitor experience. The Answer Engine works non-stop to prepare custom growth strategies. Diib can help you find new keywords and alerts about ranking drops of your website. It also operates in any language you need.
Limitations
One of the features that would be useful in Diib is audience targeting. For some people, its lack of API may also be a downside. Even though it can help with SEO in most languages, the interface is only in English.
Pricing
Diib has two plans: a free plan with limited services and a Pro plan with full access to its tools for $14.99 a month.*
Growthbar
Features
Growthbar is another SEO-focused platform that uses AI in its services. It’s powered by ChatGPT-4 and helps in research, writing, and SEO optimization. It includes an AI writing tool for SEO and a scanning option that creates an SEO-optimized outline with headings, keywords, word count, internal links, etc. The AI writing assistant can use it to generate content.
Growthbar can help in planning content, keyword suggestions, and show difficulty scores and competitor’s keywords, and more. It also includes more AI tools that can help in content creation. It’s also possible to feed the AI with your content to create a custom AI model for your website. This allows to write using the company’s brand voice. Growthbar has many features that can be used to improve SEO ranking, e.g.. an audit tool.
Limitations
Compared to similar tools, Growthbar features are pretty basic. If you need advanced functionalities, Growthbar may not be enough, for example, it doesn’t identify broken links. Also, keyword difficulty scores are not provided with keywords.
Pricing
Growthbar offers three plans: a Standard with 25 AI blog articles or audits a month for about $20-36; a Pro plan with 100 AI blog articles or audits a month for about $55-74 and an Agency plan with 300 AI blog articles or audits a month for about $90-150. The price depends on the billing time and applied discount.*
Keywordinsights.ai
Features
KeywordInsights is an AI-driven content marketing platform that can help create SEO-optimized texts. It can help generate keyword ideas, group them, prepare new content, or improve the existing one with AI. The platform can help discover new keywords based on the one you input. AI can produce and filter thousands of keywords and prepare a full list. The platform can also find the competition keywords.
KeywordInsights also has a clustering tool that can help optimize for more than one keyword and get better results. AI can also find content gaps that should be covered. It also can research the search intent behind specific keywords. The platform can create a content brief for your writers and also offers assistance in content creation.
Limitations
The platform offers a lot of features but doesn’t include recommended word counts. It also has only a paid trial. It’s also dedicated to only English content.
Pricing
You can choose three billing options in this service, monthly, annual, and pay-as-you-go. The 4-day trial costs $1 and includes limited services. The Basic plan costs $46/$58 and includes 5 keyword searches a month for 1 user. The Professional plan costs $116/$145 and includes 10 keyword searches a month for 2 users. The Premium plan costs $239/$299 and includes 20 keyword searches a month for 5 users. There are also free SEO tools you can use, and an enterprise plan, if the proposed ones are not sufficient, is available on request.*
The possibilities of GenAI tools
AI is being implemented and developed in many fields to help us automate mundane and repetitive tasks. Its capabilities are used to generate different types of content, including writing, images, and video. It can also be utilized to analyze huge amounts of data, draw conclusions, or give recommendations. AI can work as an assistant for writers and coders, a creative source for designers, and much more.
*The pricing may change with time, so make sure to check the current prices on the tool’s website.
