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article | 11 Aug 2022
Why your project needs a mobile app?
Przemysław Pala
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The necessity to choose such type of product as an application sooner or later appears before any company wishes to increase its influence and profit with the help of this solution. It can boost your company’s performance and attract brand new clients, so discernment in the mobile world can be very profitable. This article explains what a mobile app is, its benefits, and what solutions it can be used for.

 

What is a mobile app, and how does it work?

A mobile app is a software installed on mobile devices such as smartphones or tablets. Mobile apps are usually downloaded from particular stores like the App Store or Google Play. In rare cases, the installation is done from unofficial sources, but this carries the risk of infecting the device with malware. 

 

Advantages of the mobile app

The advantages of the mobile app include:

  1. Simplified interaction with the user. The app can send push notifications and is on the device, simplifying communication with the user. 
  2. Possibility of more precise personalization. Since the application is already installed on the device, if necessary, it is possible to analyze the user's actions more precisely, save the data they enter, etc. 
  3. Using the unique features of your device. A mobile app can leverage the unique functionality of a smartphone or tablet, increasing the user's convenience and comfort.

 

Types of mobile applications

Let's consider two types of applications: cross-platform and native. 

 

A cross-platform application is a program that is capable of running on different operating systems. Despite its apparent attractiveness, cross-platform application development is usually used in the initial stages. This is when it is necessary to test the application's demand. And then, the native version is developed. 

A native application is a type of mobile application that is developed strictly for a specific operating system. Such development costs more, but it allows the application to be personalized as much as possible, making it comfortable for the user. 

 

The mobile app development process

Let's talk in detail about each stage of developing a mobile application: 

  1. Here a description and vision of the project from the customer are requested, the request is specified, and market analysis is performed. This is necessary to create a product that will function steadily and become in demand. 
  2. Specification and graphic prototype. This stage is carried out to determine the technical requirements for the development. This includes requirements for system logic, functional work, etc. This is needed to select the most advantageous development strategy. 
  3. Evaluation and planning. This is where the final work plan is prepared, the cost, as well as the implementation period of the application. It also takes into account possible nuances and the principle of the mobile app and defines the main actions. Then a contract is signed, specifying all the details, including the cost and timing of development.
  4. Application design. At this stage, the direct work on the application begins. A design concept is developed to your choice. In addition, interface animations can be added to make the service more "lively." The goal of this stage is to create not only a beautiful but also a functional design.
  5. Programming. After approving the design, the team begins developing the mobile application's functionality. The customer has the right to review the progress of the work. By agreement with the project manager, meetings are held to monitor the work. 
  6. Testing. Before launching the project, it is necessary to ensure that there are no bugs in the application. To do this, the mobile app's functions are tested in several stages for correct operation without errors. Testing is performed both manually and with the help of special services.
  7. Launching the application. This is the final stage of the project. The app is prepared for launch and moderated in the app store. It is then published and can be accessed by users!

 

The cooperation usually does not end here and can be extended. If the customer wishes, updates and additional functions can be added, or new services can be connected, etc.

 

Why do we need a mobile app?

 

A mobile app development should be chosen based on your objectives and preferences. 

 

If you need complex functionality and personalization for the client, then developing a mobile app will be a great way to solve the problem. 

It is also worth considering a mobile app if you need a simple service without Internet access and user data collection. For example, an app for writing text notes. 

There are cases when a project or company website becomes too outdated in design and functionality. Then you can also develop a mobile application that is more relevant - for example, verification with photos, geolocation, or chat as an element of a CRM system. 

 

Summary in a nutshell

  • A mobile app is a software that is installed on a mobile device. 
  • The advantages of a mobile app include simplified interaction with the user, the possibility of more precise personalization, and the use of unique features of the device.
  • The development of a mobile app should be chosen based on your objectives, goals, and needs.

 

 

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