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article | 02 Jun 2022
Why doesn’t your ecommerce pay off?
Przemysław Pala
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How can a company call itself mobile commerce? And what does it take to become one? The answer to these questions is mobile transactions completed with a mobile device. It’s that simple and yet so many managers struggle when it comes to decision-making processes regarding whether to launch mobile apps and payments or not. 
 

Let’s develop on that to give a full understanding of the mcommerce sphere. Experts worldwide consider mcommerce as the next stage of ecommerce development. It makes it possible for consumers to purchase goods or services online. The main difference here is that they can do it wherever they are and at any time. It is vital to mention that in fact, mcommerce is much more than the abovementioned definition. It triggered the emergence of brand-new industries, but also services. Some of them are:

  • Mobile banking
  • Mobile marketing
  • Money transfers
  • Tickets
  • Boarding Passes
  • Location-based services

These examples made mobile commerce become our daily reality and play a huge role in our customer experience. What to do with such a level of knowledge?

 

Is your ecommerce business ready to take advantage?

We found out that  53% of retailers have created a mobile app and, more than 50% of the rest want to build one. What steps should you take to move toward becoming a mobile commerce in the future?

3 steps to become mcommerce 01

You should check out the conversion rate 
We found out that customers will view your products and content 4.2x more on an app than on a website, even if your website provides the best possible user experience.

Analysis shows that apps perform better 
Global shopping cart abandonment rates are up to 97% on mobile websites. Mobile apps solve this problem by simply saving user data and providing in-app payments.

What is crucial is the customer retention 
40.4% of all users buy more of a brand’s goods after downloading its e-commerce app. Mobile websites barely retain 40% of all visitors past the first few seconds. 

Having said it all, we suggest following these steps to make sure whether a business is in good shape or maybe it requires some developments. These steps will lead to unprecedented growth thanks to the omnichannel approach.

 

 

Steps to the mobile ecommerce world

There’s not enough space to cover all the possible elements which stand as mcommerce’s advantages, but let us give you some of them:

Mobile app vs website in ecommerce 03

Accessibility
Every user that owns a smartphone is a potential customer. The number of such owners is instantly growing giving mcommerce companies new opportunities to generate sales leads. It is unquestionable that it will be much easier for potential customers to simply download your app and have the access to your offers. It completely replaces the traditional way of shopping and makes it accessible anywhere, even on the go.

Precious data about the customers
How can you learn about the preferences and habits of your customers? Traditional shopping in brick-and-mortar stores can not deliver you the answer. With mobile apps, it’s completely opposite because their analytics make tracking consumer data possible throughout the whole history of a product's existence. Knowing your customers is crucial to being successful. Retailers struggle to reach them with appropriate messages at a particular time. There are several things you have to know like: shopping history, basic demographics, or location to be able to foresee the patterns and trends. A source that gives those things is mobile apps.

Personalization 
What makes consumers more engaged and loyal is the personalized content, which gives them a sense of care. The more individual approach, the better, because it allows them to experience more with the offers. In the end, it improves the conversion rate, which is crucial for ecommerce. Thanks to the analytics mobile apps have, it gives retailers the possibility to observe consumer behavior and individual preferences of app users. That in return makes it easy to personalize the content e.g. special offers and promotions.

What is important is that the level of sophistication and accuracy will vary among retailers due to the technological stack possessed and the financial circulation available. Nevertheless, these factors show how viable it is to build or develop mobile apps and move towards mcommerce in the ecommerce business. 

 

 

Mobilegeddon revolution is on!

mobilegedon 02
Mobile commerce undoubtedly plays a huge role in today's consumer trends and will continue to grow over the years. Its success is simple - people want instant access to the products and mobile apps deliver the solution. Already more than 3 billion people worldwide use smartphones and can go online on a daily basis. That will accelerate the conversion rate of online shopping.

 

All the while mobile apps are collecting valuable data about the habits and preferences of consumers, improving shopping experiences, personalizing offers, and building a brand-new approach to their users. That’s exactly how apps provide retailers with new marketing and sales options. Anyone running a business that could benefit from mcommerce app should treat this article as a piece of good advice to investigate such an option. You shouldn’t skip the mobilegeddon revolution.

 

 

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