There’s no doubt that mobile apps have become an integral part of our daily routine. More facts on this you can find in our article “3 proofs the mobile app market is doing great”. But what actually makes them better than mobile websites? According to the latest statistics, 90% of the time on mobile is spent on apps. Surprised? Mobile apps have already taken the lead and we prepared 7 arguments, which will convince you even more that it’s true.
The first thing that comes to mind when looking at the pie chart is the time spent in apps, but let’s focus on the details. We spend 3 hours 40 minutes on mobile daily. How do we actually divide this time? Only 10% of it goes to browsers. The main spheres we tend to use most are Facebook, Gaming and Entertainment. Later in this article, we propose 7 reasons as the basic comparison, which we hope you’ll all find true and convincing. Moreover, have you ever asked yourself a question, why does owning a mobile app makes a difference?
Continue reading and learn more about the advantages they could deliver to your business.
Online businesses have been trying to offer a mobile-app experience on desktops and websites for years now. Why invest in a mobile app when you can have a website that is already mobile friendly?
Well let’s take a look at Web-mobile vs Mobile Apps from the customer’s perspective:
God forbid at any point they get distracted and exit your website. They’ll have to start all over again and chances are they might go to a competitor instead.
Now let’s look at the mobile app experience:
It’s a big difference, isn’t it? While your website can be mobile-friendly, it will never give you and your customers the advantages and power of a real mobile app.
It is vital to mention what’s the basic difference between mobile apps and the mobile web. First, that comes to mind are functionalities and personalisation available on a wider scale in the case of mobile apps. Users can set their own personalizations due to their interests, usage behaviour or location. That mostly distinguishes the apps from mobile websites, which description could be uncut to the fact that they are simply websites adjusted to the size of the mobile device’s screen.
After the research on our own, we deliver to you the compressed list of reasons why mobile apps are better than mobile websites. Take a look at the graph below, and observe how users list their preferences in favour of mobile apps:
It’s vital to mention that one could double and triple the possible pros and cons of one side, but these 7 elements could serve as a strong base in favour of mobile apps:
It’s without question that mobile apps changed the way we use online channels for good. Having a strong, well-designed app can give a significant advantage to the owner and, on the other side, deliver many convenient solutions to the customer.
The era of mobile apps, even though it has been present already for years, still shows some brand new solutions, which change everyday’s lives. We hope that this article will be of any use to you. If you want to know more about the mobile world - Check our other articles and learn more about the Top 5 Mobile Banking Apps In The World.