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Top ecommerce trends and market overview in 2023

Przemysław Pala

Sales specialist

Andrzej Puczyk

Head of Delivery

eCommerce in a nutshell and its benefits over traditional brick-and-mortar stores

Ecommerce is the process of buying and selling goods or services online. eCommerce businesses can range from small, family-run startups to large, multinational corporations.

One of the main benefits of eCommerce is that it allows businesses to reach a wider audience than they would be able to with a brick-and-mortar store. Geographic boundaries do not limit eCommerce businesses; they can sell to customers anywhere in the world. 

eCommerce also offers customers the convenience of shopping online from the comfort of their homes. Another benefit of eCommerce is that it gives businesses the ability to track customer data and preferences. This information can be used to personalize the customer experience and improve conversion rates. eCommerce businesses also have lower overhead costs than traditional brick-and-mortar businesses. They do not need to maintain physical storefronts and can often operate with a smaller staff. 

eCommerce is a growing industry, and it is expected to continue to grow in the coming years. There are numerous benefits for businesses that choose to sell online, and many are already reaping eCommerce’s advantages. To achieve it, ecommerce managers need to keep up with the dynamic changes and always be ready to adopt new solutions in order to overtake the competition. 


In this article, we will give you some real examples of ecommerce’s current market condition, what is changing, who should ecommerce companies follow, and which ecommerce trends will lead the way in the nearest future. 



The rise of mobile commerce and how it’s changing the way we shop?

In the past decade, there has been a dramatic shift in how people shop. With the rise of mobile commerce or mcommerce, shoppers are now able to purchase goods and services from anywhere at any time.

Stages, aspect

This has led to a major change in consumer behavior, as shoppers are no longer limited by store hours or geographical location. In addition, mobile commerce platforms offer a number of advantages over traditional brick-and-mortar stores, including a more comprehensive selection of products, easier price comparisons, and personalized recommendations. As a result, mcommerce is having a profound impact on the retail world, and it is only poised to grow in the years to come.



Social media commerce – what platforms are leading the way and why?


Social media platforms have become a leading force in mcommerce. Snapchat, Instagram, and Pinterest have all introduced features that allow users to buy products directly from their platforms.

For example, Snapchat recently launched Snap Store, a marketplace where users can purchase products from brands like Nike, Barbie, and Samsung. Similarly, Instagram has introduced shoppable posts, allowing users to purchase products without leaving the app. And Pinterest has partnered with major retailers like Target and J.Crew to enable users to purchase items directly from pins.

There are a few reasons why social media platforms are leading the way in mcommerce. First, social media platforms have a considerable user base. In 2018, there were 2.62 billion social media users worldwide, which is expected to increase to 3.02 billion by the end of 2022. That’s a lot of potential customers! Second, social media platforms are incredibly convenient. Users can browse and purchase products without ever having to leave the app. And third, social media platforms provide businesses with a highly effective way to reach their target audience. In fact, social media advertising is expected to reach $80 billion by 2023. Given all of these factors, it’s not surprising that social media platforms are leading the way in mcommerce.

Social media users worldwide


Ecommerce trends in 2023

What will e-commerce look like in 2023? This is a difficult question to answer at some point, as the industry is constantly evolving and changing. However, a few key trends are likely to shape the future of e-commerce over the next few years. 

One of the biggest trends in e-commerce is the move toward mobile commerce. More and more people are using their smartphones and tablets to shop online, and this trend is only set to continue. In fact, it is estimated that by 2023, over 60% of all e-commerce transactions will be made via mobile devices. This shift towards mobile commerce is being driven by the increasing use of mobile devices and the improving user experience on mobile websites and apps. 


Another key trend that is likely to shape the future of e-commerce is the increasing use of artificial intelligence (AI). Some online retailers are already using AI to personalize customers’ shopping experiences and recommend products. That dynamic is also expected to increase significantly over the next few years. This is because AI can help improve the accuracy of product recommendations and help target customers with relevant advertising. In addition, AI can also be used to automate various tasks related to e-commerce, such as order processing and customer service. 


A third key trend here is the increasing use of voice assistants. Voice assistants, such as Amazon’s Alexa and Google’s Assistant, are becoming increasingly popular, with an estimated one billion people using them by 2023. This trend is being driven by the increasing use of smart speakers and the improving accuracy of voice recognition technology. Voice assistants are being used for a variety of tasks related to e-commerce, such as ordering products and checking prices.


A fourth key trend is the increasing use of augmented reality (AR). Some online retailers are using AR to allow customers to see how products would look in their homes before they make a purchase. This trend is likely to continue, as AR can provide a more immersive and realistic shopping experience. 


Another important trend is the growth of social commerce. Social commerce refers to the use of social media platforms, such as Facebook, Instagram, Snapchat, etc., to buy and sell products. This type of commerce is growing in popularity, as it allows businesses to reach a larger audience with their product listings. In addition, social commerce also provides customers with an easy way to compare prices and find deals. 

As you can see, several trends are likely to shape the future of e-commerce. These trends include the move toward mobile commerce, the increasing use of artificial intelligence, augmented reality, the use of voice assistance, and the growth of social commerce. All of these trends are likely to have a significant impact on the way that businesses operate online and the way that consumers shop.


Personalisation and customization in eCommerce – how to stand out from the competition

Personalization and customization in eCommerce

In today’s competitive eCommerce landscape, personalization and customization are essential to standing out from the crowd.


Personalization can be as simple as adding a customer’s name to an email or providing recommendations based on past purchases.

Customization takes personalization a step further by allowing customers to configure products to their own specifications. For example, a customer can choose a bag’s color, size, and materials before purchasing it.

Mobile apps are also a great way to personalize the eCommerce experience. By tracking customer location and preferences, apps can provide relevant information and offers based on where they are and their interest. By offering personalization and customization, eCommerce businesses can give customers what they want and need, making them more likely to purchase from that business again in the future.



The importance of customer experience and creating a positive user journey

As the world of eCommerce continues to grow, customer experience is becoming increasingly important. In order to create a positive user journey, businesses need to focus on creating a seamless, convenient and enjoyable experience for their customers.

user flow

Mobile users, in particular, expect a hassle-free experience that is easy to navigate and appealing to the eye. By ensuring that your eCommerce site is optimized for mobile users, you will be well on your way to creating a positive customer experience. In addition, it is vital to ensure that your site is easy to navigate and offers a wide range of products and services. By providing an enjoyable and convenient customer experience, you will be able to build customer loyalty and encourage repeat business.



Top tips for successful eCommerce businesses in 2023

The eCommerce landscape is constantly changing, and what worked last year might not work this year.


So, what do you need to do to stay ahead of the curve and be successful in 2023? Here are a few tips:

  1. Make sure your website is mobile-friendly. More and more people are doing their shopping on their smartphones, so you need to make sure your website looks good and is easy to use on a small screen.
  2. Offer free shipping. Customers are always looking for a good deal, so offering free shipping can be a great way to get them to buy from you instead of your competitor.
  3. Use social media to your advantage. Social media is a great way to connect with potential customers and promote your brand. Make sure you have a strong presence on all the major platforms, such as Facebook, Instagram, and Twitter.
  4. Invest in SEO. Search engine optimization will help ensure your website shows up at the top of the search results, making it more likely that people will click on it and visit your site.
  5. Make your site easy to use. If customers need help figuring out how to add items to their cart or checkout, they’ll just give up and go elsewhere. So, keep things simple and user-friendly to improve the overall experience for your customers.

By following these tips, you’ll be well on your way to success in the eCommerce world in 2023.

Top tips for successful eCommerce businesses in 2023


Conclusion of e-commerce trends in 2023

Ecommerce is definitely changing how we shop. Mobile commerce is leading the charge, followed closely by social media commerce. That means we are all a part of this change. On the other side of the story, we have ecommerce companies and their managers who need to adapt to the new reality and dynamics. 

Here you can observe the main ecommerce trends that we listed out, which are our punch line of this article:


What would we say to them, personally? First, personalization and customization are key to a successful ecommerce business. Secondly, they should keep up with the latest trends and technologies to stay ahead of the competition. Last but not least, they also should follow the above-mentioned tips to boost their ecommerce businesses in 2023!


If you want to explore how we can help your ecommerce business, check these materials:


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Agata Tomasik
Board Member
Head of Outsourcing

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