Facebook Twitter Linkedin
article | 23 Jun 2022
There is no ecommerce without the mobile app
Przemysław Pala
ss
What do users of e-commerce desire mostly nowadays? Is it possible to list the most valued features, which are indispensable?
 

We are in agreement that those elements possibly are:

  • Accessibility of the goods and services
  • The adaptability of the services and platforms
  • Making the transactions anywhere they are
  • With as few taps as possible for convenience

What does it tell us? It gives us the answer to the question of How mobile apps accelerate ecommerce. In the mentioned article you will find our insights on the advantages of mobile apps and the process of becoming a mcommerce company.

As the ecommerce sector evolved, so did the market of mobile apps. There’s a strong demand for mobile payments since smartphones became the most centralized device of everyday life. How do you develop such an accessible app? Who are the right people to deliver it? And last, but not least, how much does it cost approximately? We’ll answer these questions in the this article.  

 

Distinctiveness that propels ecommerce

Knowing that the path to the mcommerce world is owning a mobile app, let's now develop what makes retail apps a different challenge than ecommerce websites?

 

“Mobile apps offer features that desktop and mobile websites simply cannot—and as daunting as that sounds, the app’s power in driving engagement and retention should be enough motivation to get to know these features.”

Source

 

Most of us use them daily and know what mobile apps are. But what are e-commerce apps and what sets them apart? As we mentioned in our previous articles, ecommerce apps enable us to proceed with mobile payments using a mobile device wherever we are and at any time suitable. Their functionality in that sphere is what divides them from mobile websites and gives them a special place in the e-commerce world. Moreover, they have a couple of advantages over websites, which we delivered at the beginning of this article: adaptability, flexibility, accessibility.

At this point it is essential to focus on the building process and what components should be taken into account. Let’s find out what elements determine the final price.

 

Allocation of expenses

BOT_05

Starting from the back, the first thing that has an impact on the race is app design and the user experience value. It basically corresponds to the visual appeal and the user’s experience while using the app as a result. The costs of it vary between 2.000$ to even 30.000$ because they include costs of app general design, UX and UI design, etc. It is obviously strongly linked with the choice of platform and the type of an app. iOS apps tend to be the most expensive here. 

BOT_06

Another element that plays a role in estimating the final price, is the platform. It always should be chosen due to the target audience and their demographic/geographic/economic variables. The reason is simple - Particular app platforms (like iOS, Android, etc.) give access to varied combinations of those variables of users. The choice depends on the type of an app as well. We can distinguish three main types here: web-based apps, native apps, and hybrid apps. Therefore it determines the framework and content of the app. Among these options, native apps tend to be the most expensive but also superior to other solutions thanks to their sophistication and the range of functionalities. It’s no surprise that this type of mobile app is most frequently recommended for ecommerce. 

BOT_04

Last but not least, the functionality is something of a differentiator that the final price consists of. Their appearance and specification relate to coding and technical solutions. Undoubtedly, the selection of functional elements for the ecommerce app can have a significant impact on the price as a result. The more complex apps we create, the more funds we have to put on the table. 

 

Is such a solution accessible to your pocket?

After our research and based on our business experience, we can evaluate that a mobile app built on one platform costs: 

  • A basic ecommerce mobile app - around  $25,000 – $50,000 (2-4 months)
  • A medium-complexity app - around $50,000 – $100,000 (4-6 months)
  • A complex app - more than $100,000 (6-9 months)

These costs are definitely high enough to say that they’re within the reach of medium to big companies. What about the small ones? How can ecommerce managers afford to develop mobile apps when they don’t have that much funds to spend? Thankfully, there are cheaper ways to do it. Among many possibilities you can develop a mobile app for a friction of the above-mentioned rates. Read for example our case study of how we managed to build a mobile banking app in a year.

 

It’s a three YES from the ecommerce jury

Let us ask you another question: Is it something you expected? Or does it scare you to death that you will never be able to afford such ecomerce mobile app? Put your doubts aside and don’t hesitate to contact us for further information about building a mobile app together.

We found a ranking, which shows the best ecommerce apps on the global market. Check Top 7 E-Commerce Apps for Your Inspiration in 2022 to draw some inspiration from the best mcommerce companies. 

 

If you want to read more check why doesn’t your ecommerce pay off?