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article | 20 Jun 2022
How mobile apps accelerate ecommerce
Przemysław Pala
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What does it take to become a strong ecommerce company? Undoubtedly, ecommerce’s condition relies on its chosen channels' strength and the level of development. There are two main channels of approaching the customers: a website or mobile apps.

 

Whether it would be a perfect combination to have both, many companies worldwide keep asking themselves a question about which to choose. Why? They simply can not afford both options. 

“Worldwide, 77% of all online time is spent on mobile devices. 87% of this time is spent on apps.”
 

First and foremost, we would like to give you an answer to the question mentioned above by showing you some crucial data about mobile apps. It is vital to deliver robust evidence of why mobile apps play a huge role in ecommerce. 

 

What gave mobile apps the power to grow?

There may be a lot of reasons why mobile apps become so strong and useful. These are just some that we decided to highlight:

  • The behavior of customers changed after covid-19 pandemic. People boosted online shopping and accelerated ecommerce to vastly grow over last 2 years.
  • Smartphones are the essential part of everyday’s life for most of us, so we can simply claim it’s the main tool we use for buying things.
  • Statista reports there are 6.6 billion smartphone users worldwide with China, India and US on the top of this overview as of February 2022.

 

Mobile apps era at a glance


“The demand for
mobile app development in retail is growing every year. More than ever, today’s retail landscape relies on a standard of immediacy. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.”

Source


Having cited that, there are main differentiators we should consider while discussing why apps could bring better outcomes in ecommerce. Take a look at the graph of Statista:

Source

As you can see, there's been an unprecedented growth of mobile ecommerce in recent years. Mobile as a share of total ecommerce is estimated to be 72.9% of this sector, which is strong evidence that mobile apps are the future of retail businesses. 

 

Mobile Apps power

You could ask yourself another question: Why actually do mobile apps have to be any better than websites? Well,  let’s take a closer look at some of their pros:

 

Engagement
Not only can the appropriately built mobile app attract loyal customers, but it can reward them with some more exciting and convenient experiences at the same time. It strengthens the customer engagement in the result and can be very profitable for the retailer.

Loyalty
Mobile apps can facilitate both reward programs and mobile payments sections on a single channel. Offering discounts and personalized offers give the customer a more profound experience and can become a booster in customers’ shopping decisions. Customers, in general, tend to be very enthusiastic about discounts and promotions, so it’s a good direction towards building their loyalty.

Push notifications
It is a very desired solution that enables retailers to stay in constant contact with the customer in a non-intrusive manner. Push notifications are one factor that puts mobile apps higher than websites.

Maintainability
Easy usage is a crucial advantage of mobile apps in ecommerce because it enables the customers to proceed with purchases without any dispensable effort. Moreover, user experience should be characterized by simplicity and ease to be as convenient as possible for the customers.

Here we would like to put a complete stop. These four aspects give us an explanation for why mobile apps could perform better in ecommerce than websites. How should you act?

 

Mobilegeddon Is Beginning, Not Ending

mobilegedon 02

Mobilegeddon is a name for Google's search engine algorithm. It was first used in 2015 and then adopted by webmasters and developers. It brings a solid message to the ecommerce world. Retail is already becoming mobile-first, and if anyone wants to keep up with the tempo of changes, he should consider building a mobile app for his business. 

Brace yourself because “mobile apps” is the word you should always consider when thinking of developing your business and propelling your growth. If you want to know more try reading this report of data.ai that we find interesting.

 

 

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