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Choosing mobile application development company

Przemysław Pala

Sales specialist

Andrzej Puczyk

Head of Delivery


With more than 5 billion mobile app users worldwide, professional mobile business apps create endless profitable opportunities for all types of businesses: startups, local companies, businesses, and brands. Still, the biggest challenge is choosing the most appropriate mobile application development company to design, develop, deploy and provide future maintenance and updates for your mobile app of dreams.


Hiring a professional mobile application development company is a major challenge for any business that decides to invest in business mobile app development because it is not a quick deal. Still, it is a long-term commitment from both parties (your business and your chosen development partner) in the development, deployment, maintenance, and update phases.

In order to make the right decision about a mobile application development company, your business must take certain rational steps into account. It is vital to hire wisely from the many available alternatives to develop a functional mobile business app that delivers the expected benefits and the highest possible return on investment (ROI). All of that will be discussed in the following sections of this article.


Choosing a mobile application development company steps

Investing in any business decision, including marketing and technology solutions, is a critical decision that requires following specific appropriate procedures to not waste your business budget without achieving the desired results. The same is necessary when you decide to develop a business plan, as they are basic steps that must be followed before making the most appropriate decision, including determining your business needs and goals. Rushing to hire a mobile application development company when you only have an idea of a mobile app is a common mistake among entrepreneurs and businesses.

The first step after deciding that a mobile business app is a suitable investment for your business is to determine your basic needs and goals for that investment through analysis. The types of mobile business apps vary, including:

  • Banking and Finance 
  • Retail and E-commerce 
  • Media and Entertainment 
  • Travel and Tourism 
  • Health and Fitness 
  • Sales Management 
  • Food and Beverage Delivery 
  • Education and E-Learning 
  • News 

Another aspect is mandatory features. After selecting your app type, you will be able to determine the key features and solutions that will be added to your app from a variety of applicable features, including:

  • Communication and chat options
  • Pop-up reminders
  • Payment gateways
  • CRM and databases
  • Data Security
  • Maps and location tracking
  • Customer Reviews
  • Order Tracking
  • Social Media Integration
  • Data caching for offline work
  • Video broadcasting
  • E-ticketing system
  • Virtual tours and AR-navigation
  • Integration with other software systems or other applications 

The function of your business’ mobile app will be customized depending on your target audience’s primary goals and needs. Another aspect to consider is the nature of the app. Choosing to develop a native or cross-platform mobile app for your business depends on your desired level of performance and allocated budget.

Subsequently, you have to focus on the target audience. Deciding whether the target audience of your app is Android users, iPhone users, or both, and specifying whether you are targeting mobile or tablet users, or both. These aspects will determine the cost and duration required to develop a mobile app for your business.

Don’t forget about further maintenance and upgrades. Consider choosing a mobile application development company that provides maintenance services to avoid losing any business opportunities. It is important if any future coding errors or performance issues arise or when your business mobile app needs to be updated and migrated due to technology or market changes.

Once you’ve identified the basic needs and goals for investing in professional mobile app development for your business, you’ll have a clear idea of the proper criteria for mobile app development companies and be able to set a realistic, flexible budget for the project.

Search for mobile application development companies

After determining the basic features and mobile app you need for your business and a reasonable allocated budget to achieve ROI, your next step is to find the best mobile app development partner through Google search results and avoid recommendations as they may be biased.

Use appropriate search terms such as “best mobile app development company” or “best mobile app development company in (city)” and make a list of at least ten companies from the regular search results to evaluate each option and finally choose the best fit.


Evaluation of available options

Once you’ve made your list of potential mobile app development companies for hire, there are key aspects to shortlisting the best mobile app development company for the project, namely:

Services and solutions: does the company specialize in native or cross-platform mobile apps or both? Do they provide development services for Android or iOS platforms or both? Do they perform robust manual or automated testing and quality assurance procedures? Do they provide professional support, maintenance, and upgrade services?

If all of the answers fit your business needs and goals, you should evaluate the mobile application development company’s skills and experience as follows:

  • Checking a mobile app developer’s portfolio to evaluate published business mobile apps in your business niche based on their user interface, user experience, familiar added features, and app user reviews on Google Play or App Store platforms.
  • Checking a company’s reputation through social media reviews such as Facebook or LinkedIn, Google My Business Account reviews in search results, and business directories such as Workspace and CMS magazine, Runet Rankings, and others
  • Checking whether the company provides other services and solutions to promote your business’ mobile app to targeted users, organically, such as app store optimization (ASO), or through paid advertising, including social media and Google Ads, to acquire the integrated solutions you need for your business’ mobile app.
The main aspects to look at in each company’s reviews are their efficiency, ability to meet agreed-upon deadlines, and whether their fees are commensurate with the services and solutions provided.

Contacting companies on the final list

Using a “non-disclosure agreement” (NDA) to protect the mobile app idea and determine an acceptable release condition for both parties should be a starting point. Then you should focus on agreeing on project management methodology, communication, and support options. Other needed elements are payment structure and project delivery schedule.

Once you are satisfied with every aspect of your mobile application development business project, you can rationally hire the best mobile app development company to create a professional mobile app worthy of the allocated investment to create an effective business platform with your official business app.

Contact us if you desire to create your personal mobile app for your business. 


We hope that this article will be of any use to you.

If you want to know more about the mobile world – Check our other articles and learn more about:

  1. Top 5 Mobile Banking Apps In The World
  2. Neontri co-created the world’s best mobile banking app
  3. 3 proofs the mobile app market is doing great
  4. Why mobile apps are better than websites?


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