Mobile banking apps have quickly become the preferred way to manage personal finances. As traditional banks strive to keep up with the digital revolution, 6 in 10 users are choosing apps over websites. Mobile banking is now the top choice for millions worldwide. In fact, 78% of customers use mobile banking apps weekly, according to the Chase Digital Banking Attitudes Study.
The mobile banking market is growing at an impressive 15.60% annually. Starting from USD 1.3 billion in 2023, it’s expected to reach USD 3.47 billion by 2030. As financial apps evolve, mobile banking UX is becoming more critical than ever. Today, users expect their applications to be quick, intuitive, and capable of handling complex tasks. They use mobile banking for everything from checking balances to applying for mortgages.
That’s why financial institutions and fintech companies need to keep an eye on UX trends. But how can they stay ahead while meeting user expectations? The challenge lies in balancing innovative features, ensuring robust security, and maintaining regulatory compliance.
It’s where expertise matters. At Neontri, for more than a decade, we’ve been designing banking apps that serve millions of users globally. One of our key success projects is a mobile app for the largest bank in Poland. It serves nearly 12 million customers and has 8 million active users. With our experience, businesses can easily overcome challenges and seize opportunities. Would you like to know how we can support your goals in custom banking software development services? Reach out to us to discover how we can tailor solutions to meet your unique needs and bring your app vision to life.
In this article, we’ll explore the mobile banking trends shaping user experience in the next five years and what businesses can do to stay ahead.
Key takeaways:
- With 78% of customers using mobile banking weekly, banks must focus on delivering intuitive and personalised experiences to stay competitive in a market expected to triple in value by 2030.
- Key trends in mobile banking are wide—from AI-driven hyper-personalisation and robo-advising to green banking, contextual recommendations, and more.
- Financial institutions must carefully balance adopting new trends while addressing security concerns and regulatory compliance. This is especially important since 80% of users are concerned about data safety.
9 mobile banking user experience trends
Simple functionality is no longer enough for mobile banking apps. Today, customers expect seamless, intuitive, and personalised experiences. In response, banks are introducing innovative features and cutting-edge technologies to meet these demands. The focus has shifted toward creating user-centric experiences that drive customer satisfaction and loyalty. Financial institutions, however, need to find a careful balance between embracing new trends and addressing security issues as well as regulatory compliance. Let’s see what to expect in the next few years.
Trend #1: Hyper-personalisation powered by AI and data analytics
When customers feel understood and valued, their loyalty increases. In fact, 72% of consumers rate personalization as highly important for financial services. By using artificial intelligence (AI), machine learning (ML), and big data, banks can deliver tailored experiences that resonate with individual users. AI-powered technologies are further enhancing hyper-personalisation, transforming how banks engage with customers. This approach not only adds a social dimension to banking but also makes the experience more engaging and enjoyable.
Here are some key features of hyper-personalisation that banks started to introduce:
- Personalised financial advice based on customers’ spending habits and future goals.
- Product recommendations that match customers’ lifestyle and financial needs.
- Alerts and reminders for bills, savings, and spending.
- Custom tools for budgeting and tracking goals.
- Social features that allow users to send personalised GIFs with money transfers, keep lists of friends with avatars or even engage in chat-like interactions.
The benefits of hyper-personalisation are clear: it increases customer satisfaction and loyalty. For banks, this leads to higher conversion rates and long-term growth. In today’s competitive market, hyper-personalisation is not just a bonus—it’s key to standing out and ensuring success.
Trend #2: Robo-advising
Another trend revolves around robo-advisors, which use artificial intelligence to provide users with personalised advice without human intervention. What makes the latest robo-advisors stand out is how smoothly they’re integrated into banking apps. Users no longer need to jump between different platforms to manage their investments—everything is in one place.
Robo-advisors offer easily accessible and low-cost financial guidance. Users receive recommendations based on their financial goals, risk tolerance, and overall financial situation. In just a few seconds, they can:
- Easily manage their investments.
- Tweak their portfolios.
- Receive forecasts on market trends.
- Automatically rebalance their accounts based on performance.
- Track their investment growth over time.
By analysing large sets of financial data, robo-advisors can suggest investment strategies tailored to each user’s profile. This makes the investing process simpler and more accessible to the average user.
Integrating robo-advisors enhances the user experience by delivering real-time, data-based advice. This approach is more cost-effective than traditional financial advisors. It also makes financial planning available to more customers, including those who wouldn’t normally seek expert help. As mobile banking continues to evolve, robo-advisors are becoming a must-have for users who value convenience and automated financial management.
Trend #3: Biometric security for seamless access
Since banking apps are widely used for tasks like transferring money, users want to make sure their accounts are safe. Today, as many as 80% of users have security-related concerns. They express worry about losing their personal data, account information, and credentials to security breaches. It’s not surprising—studies show that 85% of Android and 70% of iOS banking apps have security gaps, and mobile fraud attacks increased from 47% to 61% between 2022 and 2023. Explore the full picture by reading our article on Android vs. iPhone: 136% More People Choose Android.
With 75% of individuals not following password best practices and many using weak passwords, there’s a pressing need for more secure alternatives like biometrics. Adopting biometric technologies such as fingerprint scanning and facial recognition enhances security and convenience. These factor authentication methods ensure that only authorized users can access their accounts, reducing the risk of unauthorized entry.
Technologies like these provide quick and secure account access, balancing ease of use with strong security measures. Users can enjoy seamless interactions, whether they need to transfer money or manage other banking tasks, without compromising their personal data. Biometric authentication also reduces reliance on passwords, which can be easily forgotten or stolen. By implementing these technologies, banks not only boost user trust but also offer an easy way to manage finances.
This trend shows the growing demand for stronger security measures, especially as users become more aware of potential threats. Banking technology advancements, like biometric security, make online banking easier while keeping sensitive information safe. It’s now a crucial element of modern mobile banking.
Trend #4: Sustainable and ethical banking
Sustainability is becoming a top priority for consumers, and banks are taking notice. Many users now prefer financial institutions that embrace ethical practices. Research shows that 76% of customers tend to ditch companies that treat the environment poorly. This encourages banks to integrate environmental, social, and governance (ESG) initiatives across their different financial services.
By providing products that support renewable energy projects or environmentally responsible funds, banks can appeal to eco-conscious users. Mobile banking apps now offer features that allow customers to:
- Apply for loans for eco-friendly initiatives.
- Invest in green funds and track their investment performance directly.
- Calculate their carbon footprints and donate to offset projects through the app.
- Receive paperless statements and sustainable debit/credit cards for environmentally conscious spending.
With nearly 75% of the world’s largest companies setting targets to reduce carbon emissions, banks that align their offerings with these goals can enhance customer loyalty. When customers see their bank sharing their values, they are more likely to remain loyal, resulting in stronger relationships and improved retention.
Moreover, prioritising sustainability can lead to regulatory benefits, as governments are increasingly promoting green finance initiatives. This alignment not only helps banks meet customer expectations but also contributes positively to the environment. Focusing on eco-friendly practices helps banks attract new customers. It also builds stronger relationships, leading to valuable growth and positive impact in the financial sector.
Trend #5: Contextual recommendations
Not long ago, visiting physical bank branches was necessary for accessing banking services. Now, digital banking services have made in-person visits seem outdated. As a result, financial institutions need to shift their focus toward contextual banking to meet the evolving needs of their customers. A study by McKinsey shows that 71% of consumers want personalised engagement, while 76% get frustrated when it’s not offered.
Given these expectations, contextual recommendations are becoming crucial, helping customers make better financial choices that fit their individual habits and needs. It’s all about delivering the right information at the right time. By analysing user behaviour and preferences, banks can offer tailored suggestions that enhance the customer experience. This approach involves providing personalised recommendations based on:
- recent transactions;
- spending patterns;
- upcoming payments;
- time;
- location.
For instance, if a user frequently visits coffee shops, the app might suggest a budgeting tip to manage coffee spending or alert them about nearby promotions. Spending analytics can help users understand their spending habits by offering clear insights. These insights can suggest areas to cut back or show where they can better allocate their money.
Such recommendations improve customer service, enhance engagement, and foster a sense of connection between customers and their bank. By leveraging data analytics, banks make the experience feel more intuitive and relevant.
Trend #6: UX design inspired by popular social media apps
To capture the attention of younger users, banks are increasingly designing their mobile apps with interfaces inspired by popular social media platforms like Instagram, TikTok, YouTube, and Snapchat. Given that users spend a lot of time on mobile phones, these platforms are known for their engaging and intuitive user experiences, which resonate well with Gen Z and millennials. By adopting familiar layouts and features, banks can foster positive emotions and create a more seamless and enjoyable banking experience.
For example, banks are implementing visually appealing design elements, including vibrant graphics, easy navigation, and interactive features like swiping and scrolling. Such design choices not only enhance user flows but also mimic the dynamic interfaces of social media. This makes banking feel less formal and more relatable. Moreover, familiarity like this encourages users to explore banking functionalities more frequently and confidently.
Research shows that millennials and Gen Z prioritise user experience when selecting banking services. They expect intuitive, fun, and personalised interactions. Catering to these preferences allows banks to build stronger connections with younger audiences and foster customer loyalty.
Trend #7: In-app education for enhancing financial literacy
Integrating educational resources into mobile banking apps is another growing trend that makes learning about finance easier for users. It’s especially useful for younger audiences like teenagers. They may already have their own bank accounts and use their own banking apps, but lack proper money management skills. For example, in the UK, 61% of children manage their money using an app and 43% receive pocket money by a bank transfer.
However, educational resources may also be helpful for older generations, such as Baby Boomers. This group is slowly coming round to using mobile banking apps. Currently, around 40% of older consumers use apps for handling many of their regular financial transactions: paying bills, transferring funds, and checking account balances along with payment status and processing. Digital technology makes it easier for them to engage with their finances, even if they’re still getting used to these tools.
Educational content typically include:
- budgeting tips;
- strategies for saving money;
- and investment basics.
These resources may be in the form of videos or interactive tutorials, helping users make smarter financial decisions. With easily accessible content, users are guided through managing their money more effectively, regardless of their level of financial knowledge.
Trend #8: Flexible payment options
The demand for flexible payment options has never been greater. Banks are adapting to this trend by offering a variety of payment methods within their mobile banking apps. Users can choose from both traditional and modern options.
Traditional options | Modern solutions |
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This flexibility allows users to manage their finances more conveniently and aligns with their preferences. By catering to diverse payment methods, banks can improve user satisfaction and attract a wider range of customers.
Trend #9: Community engagement features
Community engagement features are becoming a key focus in mobile banking apps as well. They allow users to connect with others who have similar financial goals. Banks are adding various tools to create a sense of support and shared learning such as:
- forums;
- group savings plans;
- and collaborative budgeting.
These features encourage users to exchange advice, share experiences, and stay motivated in reaching their financial objectives. This not only makes banking more interactive but also strengthens user loyalty. Customers feel more connected to the app and are more likely to return, improving overall satisfaction with the service.
Partner with Neontri to transform your banking solutions
At Neontri, we understand how important it is to create user-friendly and innovative banking solutions. With over 10 years of experience in custom banking software development, we have designed apps that serve millions of users worldwide.
We successfully created a PSD2 hub that connects over 300 Polish banks with third-party providers, ensuring compliance and enhancing user experience. This allows banks to deliver personalised services and boost customer loyalty. Moreover, our GenAI transaction management solution streamlines financial transactions by cutting down chargebacks and quickly fixing problems, creating a smoother experience for bank customers.
Reach out to us to improve your banking app or explore custom mobile banking solutions for your business. Together, we can bring your ideas to life and ensure your app meets the needs of users in the digital age.
Final thoughts
The world of mobile banking is changing quickly as consumer preferences and technology evolve, shaping the future of mobile banking. More users are choosing mobile apps for personal finance management, so banks must adapt to meet these new demands. By embracing trends like hyper-personalisation, robo-advisors, and biometric security, financial institutions can create a seamless user experience while ensuring their data is safe.
Additionally, using design features inspired by popular social media platforms helps engage younger users. Staying aware of these trends can help banks build customer loyalty and position themselves for future growth.
FAQ
What strategies can we use to keep pace with rapid technological advancements?
To keep up with technological changes, businesses need to focus on continuous learning and training their teams. By adopting agile development methods, checking out new technologies, and staying updated on industry trends, companies will be more flexible and can better adapt to changes.
What challenges do fintech companies face when implementing new UX trends?
Fintech companies may face challenges like balancing security with user-friendly design. A key factor in overcoming these challenges is staying compliant with regulations while also addressing diverse user needs across different demographics. Also, integrating new trends without disrupting existing systems can be complex and time-consuming.
What trends are driving the need for omnichannel banking experiences?
The growing demand for seamless, personalised services across devices is driving the need for omnichannel banking. The rise of digital-native customers has also increased expectations for consistent interactions across mobile apps, websites, and in-person, pushing banks to offer a unified experience. Customers now expect instant payments, easy access to multiple accounts, and personalised security settings.
What future skills and competencies will our team need to stay relevant in mobile UX design?
Experts must focus on emerging technologies like AI and voice interfaces. It’s important to develop skills in accessibility and cross-platform design, along with understanding customer behaviour. Conducting user research will help teams gather insights into user preferences and pain points, such as how to protect sensitive bank details or make security settings more intuitive.

Paulina Twarogal
