Przemysław Pala
Andrzej Puczyk
Let’s develop on that to give a full understanding of the mcommerce sphere. Experts worldwide consider mcommerce as the next stage of ecommerce development. It makes it possible for consumers to purchase goods or services online. The main difference here is that they can do it wherever they are and at any time. It is vital to mention that in fact, mcommerce is much more than the abovementioned definition. It triggered the emergence of brand-new industries, but also services. Some of them are:
- Mobile banking
- Mobile marketing
- Money transfers
- Tickets
- Boarding Passes
- Location-based services
These examples made mobile commerce become our daily reality and play a huge role in our customer experience. What to do with such a level of knowledge?
Is your ecommerce ready to take advantage?
We found out that customers will view your products and content 4.2x more on an app than on a website, even if your website provides the best possible user experience.
Analysis shows that apps perform better
Global shopping cart abandonment rates are up to 97% on mobile websites. Mobile apps solve this problem by simply saving user data and providing in-app payments.
What is crucial is the customer retention
40.4% of all users buy more of a brand’s goods after downloading its e-commerce app. Mobile websites barely retain 40% of all visitors past the first few seconds.
Steps to the mobile ecommerce world
There’s not enough space to cover all the possible elements which stand as mcommerce’s advantages, but let us give you some of them.
Accessibility
Every user that owns a smartphone is a potential customer. The number of such owners is instantly growing giving mcommerce companies new opportunities to generate sales leads. It is unquestionable that it will be much easier for potential customers to simply download your app and have the access to your offers. It completely replaces the traditional way of shopping and makes it accessible anywhere, even on the go.
Precious data about the customers
How can you learn about the preferences and habits of your customers? Traditional shopping in brick-and-mortar stores can not deliver you the answer. With mobile apps, it’s completely opposite because their analytics make tracking consumer data possible throughout the whole history of a product’s existence. Knowing your customers is crucial to being successful.
Retailers struggle to reach them with appropriate messages at a particular time. There are several things you have to know like: shopping history, basic demographics, or location to be able to foresee the patterns and trends. A source that gives those things is mobile apps.
Personalization
What makes consumers more engaged and loyal is the personalized content, which gives them a sense of care. The more individual approach, the better, because it allows them to experience more with the offers. In the end, it improves the conversion rate, which is crucial for ecommerce.
Thanks to the analytics mobile apps have, it gives retailers the possibility to observe consumer behavior and individual preferences of app users. That in return makes it easy to personalize the content e.g. special offers and promotions.
Mobilegeddon revolution is on
Mobile commerce undoubtedly plays a huge role in today’s consumer trends and will continue to grow over the years. Its success is simple – people want instant access to the products and mobile apps deliver the solution. Already more than 3 billion people worldwide use smartphones and can go online on a daily basis. That will accelerate the conversion rate of online shopping.
All the while mobile apps are collecting valuable data about the habits and preferences of consumers, improving shopping experiences, personalizing offers, and building a brand-new approach to their users.
That’s exactly how apps provide retailers with new marketing and sales options. Anyone running a business that could benefit from mcommerce app should treat this article as a piece of good advice to investigate such an option. You shouldn’t skip the mobilegeddon revolution.
