How can a company call itself mobile commerce ready in today’s digital landscape? The answer lies in enabling seamless online transactions through mobile devices. It’s that simple and yet so many managers struggle when it comes to decision-making processes regarding mobile apps and payment implementations.
At Neontri, we’ve witnessed firsthand how this hesitation can hold businesses back from reaching their full potential. So we came up with specific steps to evaluate whether your business is truly mobile-ready. When implemented correctly, they can lead to unprecedented growth thanks to an omnichannel approach that puts mobile at the forefront of your digital strategy.
Mobile commerce: Key facts
Mcommerce allows consumers to purchase goods or services online wherever they are and at any time. With mobile commerce transactions growing exponentially year over year, companies can no longer afford to ignore this critical channel. Neontri’s experience shows that businesses embracing mobile solutions see significant increases in customer engagement and sales.
Mobile commerce plays a huge role in today’s consumer trends and will continue to grow over the years. Its success is straightforward – people want instant access to the products and mobile apps deliver the solution. Here are some stats to prove that point:
- More than 3 billion people worldwide use smartphones on a daily basis to browse things online. Such a wide-spread mobile usage helps retail brands improve their conversion rates and boost online sales. 53% of retailers have created a mobile app, while 25% of others plan to do so.
- Customers view products and content 4.2 times more often through apps compared to websites, even if the website provides the best possible user experience.
- Global shopping cart abandonment rates are up to 97% on mobile websites. Mobile apps solve this problem by simply saving user data and providing in-app payments.
- 40.4% of all users buy more of a brand’s goods after downloading its e-commerce app. Mobile websites barely retain 40% of all visitors past the first few seconds.
Is your ecommerce ready to take advantage?
We found out that customers will view your products and content 4.2x more on an app than on a website, even if your website provides the best possible user experience.
Analysis shows that apps perform better
Global shopping cart abandonment rates are up to 97% on mobile websites. Mobile apps solve this problem by simply saving user data and providing in-app payments.
What is crucial is the customer retention
40.4% of all users buy more of a brand’s goods after downloading its e-commerce app. Mobile websites barely retain 40% of all visitors past the first few seconds.
Benefits of embracing mobile ecommerce world
With consumers spending more time on their smartphones than ever before, companies that effectively leverage mcommerce gain a significant competitive edge in today’s digital marketplace. Whether you’re a retail giant or a growing startup, understanding and capitalizing on the advantages of mobile commerce can transform your business model and unlock new paths to success.
Let’s explore the key advantages that make mcommerce an essential strategy for forward-thinking companies
Accessibility
Every user that owns a smartphone is a potential customer. The number of such owners is instantly growing giving mcommerce companies new opportunities to generate sales leads. It is unquestionable that it will be much easier for potential customers to simply download your app and have the access to your offers. It completely replaces the traditional way of shopping and makes it accessible anywhere, even on the go.
Precious data about the customers
How can you learn about the preferences and habits of your customers? Traditional shopping in brick-and-mortar stores can not deliver you the answer. With mobile apps, it’s completely opposite because their analytics make tracking consumer data possible throughout the whole history of a product’s existence. Knowing your customers is crucial to being successful.
Retailers struggle to reach them with appropriate messages at a particular time. There are several things you have to know like: shopping history, basic demographics, or location to be able to foresee the patterns and trends. A source that gives those things is mobile apps.
Personalization
What makes consumers more engaged and loyal is the personalized content, which gives them a sense of care. The more individual approach, the better, because it allows them to experience more with the offers. In the end, it improves the conversion rate, which is crucial for ecommerce.
Thanks to the analytics mobile apps have, it gives retailers the possibility to observe consumer behavior and individual preferences of app users. That in return makes it easy to personalize the content e.g. special offers and promotions.
Mobilegeddon revolution is on
Mobile commerce has become an undeniable force in today’s consumer landscape, with its influence only set to grow in the coming years. Modern mobile apps do more than facilitate transactions; they serve as powerful data collection tools, gathering valuable insights about consumer habits and preferences. This data enables businesses to enhance shopping experiences, deliver personalized offers, and build stronger, more meaningful connections with their users. With consumers increasingly expecting seamless mobile shopping experiences, retailers who embrace mcommerce gain access to powerful new marketing and sales opportunities. Those who hesitate risk falling behind as the “mobilegeddon” revolution reshapes the retail landscape.
While the potential returns – increased customer engagement, higher conversion rates, and valuable consumer insights – far outweigh the initial investment in mobile commerce solutions, transitioning to mobile commerce can still seem daunting. At Neontri, we recognize the challenges businesses face when venturing into mobile commerce. That’s why we’ve dedicated our expertise to developing streamlined solutions that simplify this digital transition.
By leveraging our mobile app development services our clients can efficiently implement secure, user-friendly mobile commerce capabilities without overwhelming their resources or disrupting existing operations.
Reach out to us to start your mcommerce journey!
Przemysław Pala
